Links to articles here, here, here, and here.

We’re changing history! Be part of it!

We educate and promote cruelty-free living worldwide through our online platform and locally, in a place where NO OTHER voices for animals exist! Literally.  Our educational events reap great success with people leaving fascinated by the knowledge we provided, and most asking for further advice on how to switch to veganism! (scroll down for proof). We have a HUGE waiting list for EVERY next event, and we need YOUR support to keep going! Please donate below or consider making a monthly contribution:

Please help us to keep going!

Donate Today!

Donate Today!

Personal Info

Donation Total: $20.00

Donate Today!

Personal Info

Donation Total: $20.00

About Us

We are The Shining Life Foundation – an international team of animal advocates (scroll to the bottom to meet team leaders), set to change history and make a HUGE difference for animals every year.

We have created this platform to raise awareness and gain supporters for our Animal Rescue And Educational Projects, and we are set to achieve one main goal – save millions of animals every year through educational campaigns in the form of lectures, workshops, informational packs, and free vegan food tastings! This a one-of-a-kind approach for this region and will have a massive, direct impact for animals.

We have created a carefully staged, well-thought project to start changing hearts in a meat-centric community, while at the same time consistently eradicating hundred-year-old traditions of cruel practices, which will not simply be saving animals’ lives, but drastically changing the way new generations are being raised!

What you need to know about our project

Supporting us means taking part in something truly significant! We are a legitimate non-profit, operating in Bulgaria, seeking volunteers and funds to expand our influence.

Even a tiny contribution towards our funding goal can make a BIG difference and literally help us save millions by preventing slaughter rituals that happen on all types of occasions.

Please spread the word far and wide, forwarding this page to family, friends, and acquaintances – even non-vegans would love to support the abolishment of such inhumane and cruel practices!

You can support us in a few ways:

Donate and/or  Purchase The Complete Vegan Recipe Solution, all proceedings of which go towards our activism.Or browse any other item in our shop – absolutely ALL proceedings go towards the Shining Life Foundation animal rescue campaigns!

Because, as vegans, and animal advocates – there is so much more we can do every day!

Let’s go beyond!

Beyond Powerful!

Our project is not about a personal dream – it’s about changing history and eradicating hundred-year-old traditions of cruelty FOREVER!

You matter!

Your contribution will have a very direct impact on literally saving a huge number of innocent animals! If you are striving to do something truly significant for animals, beyond going vegan, this is it!

A hero for animals!

The animals we are aiming to save suffer immensely! You can be a true hero for them by supporting our campaign! If you want to know more, please submit your email in the box below.

Frequently Asked Questions

Here are some FAQ we wish to answer for you, so that you have confidence your money and support goes in good hands.

Are you legit?

In order for us to operate legally, we are a registered non-profit organization in Bulgaria. We are registered locally, where we operate under the name ‚Сияен Живот‘, as well as with the English name ‘Shining Life Foundation’. (If you scroll down you can find relevant proof).

VeganBeyond the main site for the foundation we have in English, and we still don’t have a web platform in Bulgarian except for a Facebook page, which we are already using to promote our fist activism-related event.

We are just starting out, and we can give you our word that our sincerest desire is to help the animals and start changing minds in this extremely rigid society. All donations go towards this one goal. We are also registered in the agency, ensuring anti money laundering operations, so whatever comes in as donations, we need to report, and then account for every expense, too.

In summary, we are legal and we are doing it for the animals!

Why should I help you? I can just support local charities.

Just like there are children in Africa that need the generosity of more developed countries, there are animals in Bulgaria that are immensely suffering and that need your caring hearts opening up for them!

We have no local organizations to turn to, and the companies here are so meat-centric they don’t want to back us up. There are very very few other activists here, who are doing short-lived outbursts of protest, but this is just worsening the situation, because the word ‘vegan’ here has become synonymous to ‘vandal’.

We are taking a radically new approach!

We REALLY are aiming to help animals here in a way no one does, and we do need your support.

We believe more developed English-speaking societies will reach out with their compassion to help us make the breakthrough for animals we are looking to do here.

If it’s a religious thing, I don’t want to get involved, why should I?

It is NOT a religious thing! Please, do not confuse that our efforts are targeted at Muslim religious rituals – they are not!

The majority of the population in Bulgaria is Christian, and the traditional slaughters are just that – tradition. They are NOT tied to a religion. They are just a cruel thing people do, and accept as normal. Animals really are killed in the most inhumane way, suffering a lot of stress, fear, and pain before they meet death.

Besides, in contrast to Western countries, meat consumption here is on the rise. There is NONE of the scientific information that English-speaking nations have access to, available here. Communities in Bulgaria do live with outdated beliefs and they are very rigid in their perceptions.

We are ready to fight with education and patience to start changing that.

We are targeting BOTH the lack of education that concerns meat consumption AND the traditional slaughters that are entirely unnecessary, and do not teach the new generations any good!

We understand it’s a long road, but it’s worth it!

And this is exactly why each and every of your donations means THAT MUCH to us. You can really make a very direct, very real difference in a place that desperately needs change!

These animals do deserve better!


As your support for us grows, so will our activism – and you will see very clear proof of that.

Is you site secure?

Yes, our site is 100% secure with a valid SSL certificate and numerous firewalls that prevent not well intending individuals from getting hold of information that they shouldn’t. Besides, we are collecting the donations through Paypal, which has proven itself as an extremely secure platform for online transactions. So, it’s a double-layer of security you can feel comfortable about.

Fantastic! I do want to be part of all this. What can I do?

There are a few options:

A one-time donation

A monthly contribution that will help us to keep going with initiatives every month

Purchase The Complete Vegan Recipe Solution – this is a win-win for you and the animals, as you will be getting 145 scrumptious balanced recipes and a 10-week nutrition course, all helping you get in your best shape health-wise and body-wise as a vegan! And all the proceedings go towards our activism!

Remember – any support, no matter how small makes a difference!

From our hearts to yours – THANK YOU!

Donate Today!

Personal Info

Donation Total: $20.00

Ultimate Funding Goal:

The establishment of a one-of-its kind Cruelty-Free Educational, Animal Rescue, and Vegan Food center in Bulgaria with the aim to completely eliminate traditional slaughter* of lambs and pigs (millions every year IN ADDITION to a rising meat consumption) and massively reduce the consumption of animal products in this meat-centric region of the world.

*Please note, we are not referring to muslim rituals here, but rather to traditional killings carried out by the Christian population for all types of occasions throughout the year – for Easter, then comes the summer when a lot of baby Christenings take place, then Christmas – so a massive amount of animals are needlessly slaughtered as ‘sacrifice gifts’ on top of a rising meat consumption – our campaigns are aimed to target both issues!

The establishment of our ‘New Life’ Vegan Educational and Food center will have a very direct impact and has the potential to literally be saving thousands of animals per month, due to the fact that all effort in this area is currently non-existent.

Our Cruelty-Free Center will have a multi-fold approach to reach our goals:

Organize free lectures, workshops, and events to educate the population on the ethical, environmental, and health aspects of veganism and cruelty-free living.Organize free lectures and events, specifically targeted to eliminate the practice of ritual slaughter, which is deeply ingrained in our culture. One such targeted event with parents, for example, has the potential to save 50-100 lambs and pigs on the spot. We will both educate and offer an alternative.Provide easy access to healthy vegan food and beverages, adapted to local cultural tastes and income levels (affordable) – this is currently non-existent.Continually provide free educational materials with each and every food or beverage sold, in the form of leaflets, pamphlets, and books.Organize an affordable vegan meal delivery and catering service as an alternative to the ritually slaughtered lambs and pigs, currently consumed at all types of family gatherings and religious holidays.Create a powerful online platform in Bulgarian with an abundance of educational materials, including latest world news concerning the growth of veganism and the rise in popularity of a cruelty-free lifestyle. This, again, is currently non-existent, and 99% of the population live in a complete negligence and informational block as to the world developments in this field.

The ultimate purpose of these steps is to gain enough support and raise the awareness at a level, where we will be able to establish the first Farm Sanctuary in the country, whilst establishing such Cruelty-Free centers all over the country. Bulgaria also has a big percentage of Muslim population, which engages in these cruel practices too. Our aim is to reach and educate this part of the population as well.

Our Team

Ashton Aiden

Executive Operations Manager & Business Coach

Ashton has had years of managerial experience as an Operations Manager, as well as Evaluations, Consulting, and Technology management for a large international fast food chain. His compassionate heart has driven him to seek new career directions! He is also a Business and Life coach, and now he is extremely passionate about putting his knowledge and experience into our compassionate cause. Ashton has successfully managed the entire process of building and establishing successful restaurants and chains, and his past experience and success ensures the funding will be managed in the best possible way.

Denitsa Zhivkova

Social Entrepreneur

Denitsa is a heart-driven individual with a diverse international background, having lived and studied in Switzerland and the UK. After travelling extensively, she left a well-paid job in the UK to pursue a mission she finds value in. Her passion for making a difference for animals is backed up by a sound organizational and marketing experience, managing a number of online and offline initiatives at all times. She was raised in a family of successful entrepreneurs and has played a significant role in helping her parents establish new business partnerships and grow their business. Currently, she manages a few local and international projects, all aiming to massively enhance both people’s and animals’ lives.

Jordan Rusev

Financial Consultant

Jordan is a financial consultant with a wide international background and extensive experience in the restaurant  industry in Australia. He is a passionate animal advocate, whose determination to help people re-consider their eating and lifestyle habits shines through his yoga and meditation classes, as well as a huge number of other initiatives he has taken on. Jordan has decided to leave a well-paid job in Australia and come back to his home country in order to give something back after travelling throughout Asia and spending time in a Tibetan monastery. *Please keep in mind Jordan’s photo with the bear is taken in a sanctuary in Malaysia, dedicated to preserving wild life. It is NOT taken in a zoo, neither is it a selfie at a cruel tourist destination.

 Detelina & Ivan

Business Managers and Entrepreneurs

Denitsa’s parents will provide an important local point of support, as they have 20 year old entrepreneurial and business management experience. They grew their automotive business by purchasing raw land and building successful shops and auto repairing service from scratch. They have extensive knowledge of local laws and legal requirements, as well as partners and connections that will enable us to source all equipment, materials, and ingredients at the lowest cost.