New UK guidelines will ensure that all fashion items labelled vegan are certified as “100% cruelty-free and environmentally friendly.”

The British Retail Consortium (BRC) is behind the new guidelines — which it has developed after being “inundated with requests” for vegan products.

Demand for ethical fashion is growing in the UK, with a number of major high street chains introducing their own vegan clothing lines.

Although more vegan clothing is appearing in retail stores, it is not always easy to find out if the entire production process is animal-free, or what the carbon footprint of each item is.

The new guidelines will ensure that everything used to create an item, from the main material to glues and dyes, is 100 percent vegan. These guidelines will also ensure that retailers do not make unsubstantiated sustainability claims.

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